I'm running off the top of my head here, but it amazes me that Hollywood doesn't seem to understand the sagging sales seen at the box offices.
In my opinion, the following is happening. People are only willing to pay theater prices for quality movies. Since it seems Hollywood has been producing lower quality (at least in the general public's minds) movies, people feel the price to be paid for them is strictly for home video and DVD. I mean, who's willing to pay fifty bucks ( including popcorn and drinks) for a trip to the movie theater to watch crap? People are thinking it's better to watch it on DVD, that way they can resell the DVD used and get some of their money back if they don't like it. I don't remember a quality/satisfaction guarantee at the theaters, do you?
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